Bait

If you were a fish, which bait could a fisherman use to catch you? Money? Sex? Love?

There is a program that’s able to estimate your age and sex quite accurately just by what you tweet. And have you heard of Kred? That’s a website where all data on Twitter activity are put into graphs. These data are now accessible under the motto of transparency. Paying customers can then see analyses about many types of influential words, sentences and multimedia. They could study reactions of target groups, but also those of individuals. It’s a start. I think that these techniques will get much better in the near future, up till the point where programs will be able to detect our childhood traumas from the photos that we post.

With the arrival of social media and E-identities, psychologists and cognitive scientists have access to endless data on the patterns that guide the human brain. What determines our choice? Which patterns make us into who we are? Marketers, states and many others will learn and take a leap closer to the aspects of ourselves that we thought were safely hidden. If, over the course of the coming century, we’d like to stay mentally free, I think it’d be wise to join in on that learning.

It is an option to back off from internet interaction, in order not to be deciphered. In that case, the fishermen will study your neighbours, brothers and sisters. They will still find out who you are and where your desires are hidden. Another option is that you start to fish for yourself and see what works and what not. Taste some of the bait from time to time, and see how you respond to it. In that case you will add information to the pile and give the insights you gather back to the mass. You’d contribute to the creation of better bait that makes more people snatch. Either way, the bait will get tastier, juicier and more thought through than ever.

If you were a human, which bait would lure you?

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